One way to test site navigation is to call someone, preferably without much knowledge. Ask him to find something you know is there, just don’t say how. Another way is to imagine a beginner on the Internet and see if it would be difficult to find any information. The use of web design websites come quite useful here.
Have you tried contacting the company and got lost in the maze of links and pages without finding their email or phone number? That company already lost a potential customer.
To avoid this problem, put your email on every page. If necessary make a contact form with few fields for the user to fill out. Only the name, email, phone if there is a problem with the email and a space for the message are required. You can request the other information later. The important thing now is to make contact.
Logos and Images
No one wants to wait two minutes to see a print that never finishes loading. Keep your images to a minimum. If you have to use a lot of images to get your message across, one word: compression. Images are an important part of the site but can make it very heavy. To avoid or at least minimize this problem, use image compressors. There are several available on the market, including some free.
Use only one source throughout the site. If you want to use more than one source, use only for highlights, quotes, and titles. Keeping the variation of fonts to a minimum ensures a more standardized and clean look. It is much more professional.
Another reason is that there are a few default fonts on the Internet. Arial, Verdana, Courier, and Times New Roman are some of them. If you use any non-standard fonts, users may not see the pages as they were created. Keep the default.
Just as important as the notes of a song are the pauses. Ask any musician. The same goes for the design of any advertising piece. Let the words pop out of the screen, placing plenty of space between them. Let the text breathe. Use the left and right margins. By following these suggestions, the look will be much cleaner, pleasant and professional.
A dead-end is a page where there are no links to leave it. Think of the site in a way that you don’t need browser buttons to navigate, that is, if you need to click the back button, something is wrong. You can place a back link on pages, but this should not be the only way to leave the page.
Dead links are those that are in the menu, but the corresponding pages have not yet been created or, worse yet, lead to a page under construction. If the page does not exist or is not complete, do not indicate it, in the future you can place the links and highlight that the page is new, making the whole more dynamic and bringing greater impact. After all, dead links give an air of unprofessionalism.
Pages with the message under construction cause huge frustration to the Internet user, after all, he expects to find the information, but it is not there. See what a real site will always be under construction. Construction only ends with the end of the site or company.